- An industrial flagship to support evian®’s constant innovation and its commitments to sustainability;
- €280 million investment between 2011 and 2020 to complete the transformation of the site;
- Inauguration of the largest food production site in France to achieve carbon neutral status;
- An upgraded bottling facility that is 100% powered by renewable energy;
- The first evian® brand visitors’ gallery open to the public.
Evian-les-Bains, 12 September, 2017 – Today, evian®, the world leader in natural mineral water, is turning a new page in its history. After six years of construction and transformation, the evian® international brand, sold in more than 140 countries, is unveiling a state-of-the-art production facility, fully upgraded and perfectly integrated into its environment.
This transformed site is designed to support evian®’s future growth and innovations which are at the heart of the brand’s strategy while ensuring the achievement of its commitments to sustainability.
It combines greater operational efficiency, new technology, the highest quality processes and a profound sense of respect for employees and their workplace, with a particular focus on safety. The site is also carbon neutral, marking a milestone in the brand’s commitment to achieve global carbon neutral status by 2020.
This project is one of exceptional scale and Franck Riboud, Chairman of Danone’s Board of Directors and Emmanuel Faber, Danone’s Chief Executive Officer were present today to officially inaugurate it.
“Today we are in the midst of a genuine Alimentation Revolution. Brand relevance, integrity, and transparency are increasingly important factors shaping our consumers’ choices. At Danone, we have committed ourselves fully to this revolution, aware that in some cases our decision will put us ahead of the curve. Which is why we announced in 2015 that evian® would be the first international Danone brand to become carbon neutral by 2020. Faithful to its pioneering spirit and working closely with all local stakeholders in its natural water cycle upstream, its labour pool, and its logistics network downstream, evian® has transformed its bottling site, now certified as carbon neutral by the Carbon Trust, that I am very proud to inaugurate it today. This achievement combines a unique workplace organization, a shift to digital technology, and technologies and sustainability solutions at the cutting edge of our sector worldwide—bringing together everything we need to support the brand’s development while preserving the natural resources we cherish and continuing to develop the local economy” said Emmanuel Faber.
A bottling site that embodies the commitments of a sustainable international brand
To modernise its unique bottling site, evian® will invest €280 million by 2020 in a facility producing all evian® bottles sold worldwide. Meeting the highest global quality standards, this more sustainable and more efficient site is a new illustration of the brand’s commitment to sustainability.
evian®‘s commitment to reducing its carbon footprint has led to a number of positive initiatives at the bottling site. Between 2008 and 2016, the brand reduced its total industrial energy consumption by 23% per litre of evian® while increasing the total volume of bottles produced to meet rising consumer demand. Today, the bottling site is 100% powered by renewable energy. This is part of a worldwide carbon reduction plan which is helping achieve evian®’s global ambition to be carbon neutral by 2020.
As part of that same journey, evian® aims to use 100% recycled materials in its packaging, and is on an ambitious journey to achieve this. By the end of 2017, evian® will use an average of 25% of rPET (recycled plastic), three years ahead of the schedule set out at COP21 (the UN conference on climate change held in Paris in 2015) with the objective to reach 50% for some formats by 2020. Research and innovation teams are dedicated to achieving this target, while maintaining the focus on quality that has driven evian®‘s success from the start.
evian® is also expanding its use of more eco-friendly multimodal transportation, with a particular focus on rail freight, with a carbon footprint one-tenth that of road transport. Currently 60% of evian® bottles are shipped by train from a station at the bottling site—one of the largest private railway stations in France—and that figure is expected to rise in the coming years.
Preserving the water resource and the environment together with local communities
To be at Evian-les-Bains is to be at the heart of the brand. Indeed, evian® natural mineral water draws all its properties from its unique water source. It is here, on the plateau of Gavot, at the heart of the French Alps, that for nearly 150 years, all stakeholders have worked together to build evian®’s heritage with a pioneering spirit. evian® water originates from rain and snow deposited on the catchment area, a millennia-old site surrounded by mountains. The water then filters down on a 15-year journey through rocks, taking on its unique mineral composition, until it reaches the underground source. evian® water truly is a product of nature. The quality and purity of the evian® water that future generations will drink relies on the positive initiatives taken by the evian® teams and local communities today. It is this protection that ensures evian®’s constant mineral composition and taste, unchanged over a century and a half.
For over 25 years, the brand has worked in with the local ecosystem in a spirit of co-creation to innovate and preserve the water resource and promote its vision of a sustainable industrial operation. In 1992, evian® co-founded the Association for the Protection of the evian® Mineral Water Impluvium (known as APIEME) together with 13 municipalities around the catchment area. This private-public partnership aims to balance preservation of the evian® natural mineral water resource and sustanaible local development of agriculture within the catchment area. APIEME’s latest initiative was the 2016 roll-out of the Terragr’Eau methanizer, which converts 40,000 tons of organic waste each year into natural fertilizer used by local farmers, while producing biogas to provide power for 1,200 inhabitants—equal to the annual gas consumption of evian®'s bottling site. Terragr’Eau is one of the projects that the Danone Ecosystem Fund has supported in an effort to consolidate and develop the business activity of local stakeholders cooperating with Danone.
The evian® experience: sharing passion through a unique immersion at the heart of the site
The public visitors’ gallery being inaugurated today is designed to share the evian® story and the knowledge and expertise evian® has discovered and acquired over time. Visitors are invited to take part in the true evian® experience, starting with iconic innovations that include the new No-Wrap multi-pack, the Drop and evian® Fruits & Plants, and continuing through unforgettable advertising campaigns and commitments to sustainability. Immersed in the brand’s “Live young” spirit, they will follow the natural mineral water’s path from the source, where it all starts, to the thermal baths that gave Evian-les-Bains its name, learning, en route, about an industrial site that has inspired sustainable initiatives over the years.
More than a product, evian® is a modern, forward-looking brand and today its bottling site is an integral part of this.
“The evian® production site’s mission, far from simply bottling natural mineral water, is to continue preserving this miracle of nature, this pure and everlasting resource for the generations to come. It is also reinventing daily our job because it is today that we prepare the future. This future lies where nature created it, here in Evian-les-Bains, where products and innovations have been and will continue to be developed to tackle the economic, social and environmental challenges that lie ahead” concludes Véronique Penchienati, Evian Volvic World President.
 The Danone’s €100 million Ecosystem Fund was created in 2009 to support long term locally-led initiatives with positive social, environmental and business impacts. As of today, this unique fund has led to the creation of 68 projects in 30 countries.